Choosing the best website for selling a small business is one of the most important decisions owners make when preparing for a sale. The platform you list on can affect the types of buyers you attract, how long your business stays on the market, and how smoothly the deal comes together.

Since every marketplace operates differently, with varying reach, costs, and levels of support, it’s important to understand your options. Below, we’ll break down several business-for-sale websites and how to decide which one is right for you.

Compare Your Options

To make comparing your options easier, we assessed each platform using several key factors: valuation capabilities, usability, fee structure, time to close, access to off-market opportunities, and breadth of seller support.

Baton

• Best for: Owners who want end-to-end support, full transparency, and access to qualified, ready-to-transact buyers

• Typical deal size: Small to mid

• Valuation offered: Free, market-based, and defensible

• Off-Market Profile available: Yes

• Buyer reach: Pre-vetted buyers sourced through an extensive network and listing partnerships, plus targeted outreach

• Listing fees: Free tier available; paid tiers based on support level

• Success/final value fee: 6% success-based fee for lite and pro plan, variable fee based on transaction value for premium plan

• Ease of Use: All-in-one dashboard for buyer tracking, document management, and advisor coordination

• Support level: Experienced M&A advisors guiding sellers through LOIs, diligence, negotiations, and closing, plus proactive buyer outreach and financial reconciliation

BizBuySell

• Best for: Owners who want a basic, self-serve platform with broad buyer exposure

• Typical deal size: Small to mid

• Valuation offered: $20.00 for a full valuation report

• Off-Market Profile available: No

• Buyer reach: Wide audience, though outreach is passive and buyers aren’t screened, which may lead to spam.

• Listing fees: Basic listings are $65.95/month, Showcase listings are $89.95/month, and Diamond Listings are $199.95/month

• Success/final value fee: None

• Ease of Use: Simple to navigate, but offers limited tools for managing listings, documentation, or buyer interactions

• Support level: Optional support through BizBuySell’s third-party broker network

BizQuest

• Best for: Owners re-selling Main Street businesses or franchises

• Typical deal size: Small to mid

• Valuation offered: No guided valuation; self-serve tools only

• Off-Market Profile available: No

• Buyer reach: High reach through network distribution, but buyers aren’t vetted and outreach isn’t proactive, so owners may receive spam or low-quality inquiries

• Listing fees: Around $59.95/month for a basic listing, with a six-month minimum commitment

• Success/final value fee: None

• Ease of Use: Simple to navigate, but offers limited tools for managing listings, documentation, or buyer interactions

• Support level: Optional support via BizQuest’s broker directory

BusinessBroker.net

• Best for: Owners selling FSBO (for-sale-by-owner) businesses

• Typical deal size: Small

• Valuation offered: No guided valuation; self-serve tools only

• Off-Market Profile available: No

• Buyer reach: High reach, but buyers aren’t vetted and outreach isn’t proactive, so owners may receive spam or low-quality inquiries

• Listing fees: Starts at $129.95

• Success/final value fee: None

• Ease of use: Simple to navigate and quick to get a listing live, but offers limited tools for managing listings, documentation, or buyer interactions.

• Support level: Self-serve; optional guidance via third-party brokers if desired

Flippa

• Best for: Owners selling digital online businesses only (websites, apps, SaaS, eCommerce) 

• Typical deal size: Small

• Valuation offered: Free valuation calculator; optional consultation available

• Off-Market Profile available: Yes, confidential listings supported

• Buyer reach: Very large, broad audience of buyers, with minimal screening

• Listing fees: $29 – $699

• Success/final value fee: Success fee up to 10%

• Ease of use: Simple, self-serve platform; easy to list, manage inquiries, and upload documents

• Support level: Guided support throughout the process, but no financial reconciliation services

LoopNet

• Best for: Owners selling a business primarily for its real estate, or when the property is sold with or instead of the business

• Typical deal size: Small to mid

• Valuation offered: None specific to the business; property value may be provided

• Off-Market Profile available: No

• Buyer reach: Strong exposure to commercial real estate buyers rather than business buyers, with limited built-in filtering to vet serious or qualified buyers.

• Listing fees: $131 - $1,099

• Success/final value fee: Varies by listing package

• Ease of use: Self-serve platform; owners manage listings, documents, and inquiries themselves

• Support level: Self-serve; optional guidance via third-party brokers

Acquire.com

• Best for: Owners selling SaaS or online businesses

• Typical deal size: Small to mid

• Valuation offered: Not included; buyers and deals often self-assessed

• Off-Market Profile available: Yes

• Buyer reach: Curated global audience of qualified buyers

• Listing fees: $25 - $100

• Success/final value fee: 6 - 8%

• Ease of use: Tech-enabled platform with dashboards for managing buyers, documents, and offers

• Support level: Guided support throughout the process

Empire Flippers

• Best for: Owners specifically selling FBA, SaaS, or other online businesses. 

• Typical deal size: Mid

• Valuation offered: Free valuation calculator and optional consultation

• Off-Market Profile available: Yes

• Buyer reach: Buyers are screened for access, with a global reach

• Listing fees: No upfront listing fee

• Success/final value fee: Tiered success fee: ~15% up to $700K, ~8% between $700K–$5M, ~2.5% above $5M (stacked blended rates)

• Ease of use: Straightforward platform with dashboards for managing buyers, documents, and offers

• Support level: Guided support through the sales process—including listing vetting, buyer qualification, negotiations, and transition assistance—but does not provide financial reconciliation or formal due diligence

Website Closers

• Best for: Owners selling eCommerce and Amazon FBA digital businesses

• Typical deal size: Mid to larger

• Valuation offered: Free valuation calculator; optional consultation available

• Off-Market Profile available: Yes, confidential listings supported

• Buyer reach: Very large, broad audience of buyers

• Listing fees: None upfront

• Success/final value fee: Applied upon sale

• Ease of use: Inquiry-based setup; no immediate dashboard or tools for managing communication or documents

• Support level: Brokered, end-to-end process, including buyer qualification and negotiation, but no financial reconciliation support

For the most up-to-date fee details, consult each platform’s public pricing or seller FAQs, for example, the pages for BizBuySell, Acquire.com, Empire Flippers, Flippa, and Baton.

Best Websites by Business Type

Matching your business model with the right platform makes the sale easier, attracts better buyers, and helps you defend your valuation. To help you get started, here are the most common business types and the websites that work best for each.

Main Street Businesses and Local Services

While getting visibility is important, selling a small business involves much more than posting a listing. These businesses are often closely tied to their owners, with financials, operations, and customer relationships that require careful attention. Understanding the details of valuation, buyer fit, and emotional factors ensures confidence and control throughout the sale.

Selling a small business often means running the business while trying to sell it, which makes efficiency and quality of deals even more important. The right platform can handle much of the heavy lifting, helping you filter out noise and focus on serious buyer conversations rather than endless scrolling. 

Small businesses are often deeply tied to their owners, which directly affects valuation multiples. In this case, a platform that offers valuation expertise and understands the nuances of owner-dependent businesses is key, helping you position your company accurately and justify your value to buyers.

Buyers are usually highly sensitive to cash flow stability, owner involvement, and the transferability of relationships. The right platform should help you clarify your story, highlight the strengths of your business, and ensure messaging resonates with the right buyers. 

When it comes to financials, the right solution will help ensure your numbers are accurate and well-organized before going to market. It can assist with reconciling add-backs, anomalies, and owner-specific expenses, preventing value erosion during due diligence, reducing the chance of unexpected buyer pushback, building buyer confidence, and keeping the sale process on track.

BizBuySell, BizQuest, and BusinessBroker.net can offer broad exposure, but Baton is the best first move, with a deep understanding of the critical factors in selling a small business, bringing transparency, streamlining the process, and turning uncertainty into confidence.

Online Businesses, eCommerce, and SaaS

Digital companies, from Shopify stores to subscription software, benefit from a process that verifies metrics, tightens the story, and keeps diligence from turning into a scavenger hunt.

Acquire.com, Empire Flippers, FE International, and Flippa each bring something to the table, but Baton is the best choice if you want optionality without losing control.

Baton helps you get the fundamentals right before you ever decide where to list. That means anchoring on a credible valuation, packaging clean financials and operating metrics, and shaping a buyer narrative that matches how serious acquirers evaluate online businesses (retention, concentration, margins, defensibility, and owner dependency). Instead of forcing your business into one platform’s template, you build a consistent deal package you can use everywhere, and you only turn on the channels that make sense for your size and goals.

Franchise Resales and Regulated Categories

Franchise transfers involve franchisor approvals, training obligations, and transfer fees, so the real work is making the deal “franchise-ready” before you invite a flood of inquiries. Platforms with franchise filters like BizBuySell and BizQuest can improve visibility, but Baton is often the best choice when you want to stay in sync with the franchisor and keep the process clean.

Baton’s valuation-first approach helps you package the business to match franchisor expectations (clear financials, owner role clarity, transfer requirements, and a realistic timeline), then put it in front of buyers who are actually equipped to handle the approval and onboarding steps. That usually means fewer tire-kickers and fewer surprises once the franchisor starts reviewing candidates.

From Research to a Real Exit

Now that you know your options, it’s time to start exploring. 

A valuation is the best way to start the process. Seeing where your business stands today gives context for every future decision you make, from pricing to process improvements. But traditional business valuations can cost hundreds or even thousands of dollars, and are often geared toward brokers or buyers rather than owners. 

Gaining clarity doesn’t have to come at a cost. A free business valuation from Baton gives you a practical, data-backed view of your potential exit. No matter where you are in the process, a valuation clarifies what’s driving worth today, what could increase it tomorrow, and how to position yourself for the strongest possible outcome when the time is right. 

FAQs About Selling Online in 2026

As you move from research to action, questions are likely to come up. Here are the most common questions—and our expert answers—to keep you moving.

Can I List on Several Online Selling Sites at Once?

Yes, as long as you keep details consistent and respect any exclusivity terms. Multi-listing can widen your pool of interested buyers. 

To avoid mixed signals, choose one platform as your primary and direct inbound traffic there, then utilize a second platform to expand your reach. Keep price, headline metrics, and the total sales price consistent across listings so buyers see a coherent story.

Should I Use My Own Online Store or Website?

A simple landing page that mirrors your listing can help establish credibility. Use it to house a short overview, a contact form, and a way to request an NDA. 

Do not replace the marketplace. Instead, use your own online store to complement the marketplace, then let the marketplace handle buyer discovery and, when relevant, escrow and payment processing.

Can I Sell Internationally?

Yes, but it adds complexity. Cross-border deals affect tax, employment, data security, and compliance. 

Many platforms support international buyers and provide escrow partners. If you plan to sell internationally, state your country preferences in the listing and clarify currency, closing mechanics, and any foreign qualifications up front.