If you’re in the market to buy a small business, you’re probably spending a lot of time thinking about how you might stand out from other qualified buyers. I’m here to give you a leg up early in the process of purchasing a small business: submit an Indication of Interest (IOI). An IOI is a non-binding letter that outlines things like price range, deal terms, how you plan to finance the acquisition, diligence, and post-sale involvement.